Adacta | Utilities.CRM | CRM poslovna rješenja za energetski sektor
Winn in the competitive utility market with

Connect sales, marketing and improve customer experience.


Utilities CRM serves utility leaders

Wining in the highly competitive utilities market requires streamlined operations, fast reaction to market changes, quick deployment of innovative products and superior customer service while keeping operational costs low. 

Utilities CRM Solution provides out-of-the-box CRM functionalities for supporting specific utilities sector operations. It is targeted at utilities companies that would like to quickly establish a CRM solution without compromising on functionality. It incorporates a set of industry-specific pre-developed Microsoft Dynamics CRM modules and predefined guided processes which can be further optimized and selectively included in the final solution.

How can an insurance company benefit from implementing AdInsure.CRM?
  • Connect marketing, sales, and customer service and improve the effectiveness of each
  • Track customer activities at all touch points
  • Access the customer through a single, 360° customer view and adapt the view for marketing, sales, and customer service department
  • Manage, control, and measure KPI‘s for sales, marketing, and customer service
  • Gain control over cost management: reduce operational costs and optimize resources
  • Enjoy control over customer retention in the highly competitive and ever-changing insurance industry
  • Gain a flexible solution, applicable for different business models (on premises, cloud, hosting)
  • Be mobile and still have a control over your work and your customers

Utilities CRM

Adacta‘s competencies in the utility industry are enhanced by several billing, BI and ERP projects for customers in the Adriatic Region. Dedicated utilities team of 50 employees, expertise and understanding of the utility industry enable us to focus on business goals and find a perfect IT solution for our customer‘s business needs.

Microsoft Partner

Adacta‘s competencies at implementing Microsoft Dynamics CRM and developing industry specific CRM solutions are recognized by Microsoft with its Silver CRM Microsoft‘s Partner certification for the Adriatic Region.


25 years in the IT industry, international operation, a team of over 350 people, more than 400 completed projects, and a commitment to growth and development are ample testimony to our good work. 

With a team of over 100 employees, Adacta is the largest Microsoft Dynamics partner in the Adriatic region and expanding in the CEE markets. Our highly qualified CRM team accumulated experience on several CRM projects in various industries and organizations and is recognized by Microsoft with a Silver Microsoft Certification for CRM.

Utilities CRM features

Be one step ahead of your customer with easy to follow 360° customer view and 6 outstanding Utilities CRM features.


Single 360° Customer View

A truly 360-degree customer view provides all relevant information in one place.


Next best actions and next best offer based on business events, historical data, renewals, segmentation rusults, imported external list.

Recent information

Recent customer and contact information synchronized with the call system.


Customer status, credit and collection.


Payment status, credit and collections.

Recent opportunities and cases

Utilities CRM Product Brochure:

Discover how can an utility company benefit from recognizing customer's key life events and see examples of tracking sales and marketing performance.

Why Microsoft Dynamics CRM

"Independent analytics and CRM publications recognize Microsoft Dynamics CRM as a leader among CRM solutions on the market due to the available functionalities which can be easily upgraded, tracking customer interaction on the both, traditional and digital channels, availability from anytime and anywhere, as well as full due to the integration with other Microsoft solutions, like Office, Power BI, Skype or Sharepoint."

Tatjana Lukić, Regional Director, Microsoft Business Solutions - Adriatics, Balkans, Baltics & CIS at Microsoft

Related content

See related news, blogs, videos and press.

Customer evidence

Adacta‘s references in the utility industry

Our competencies in the utility industry are enhanced by several CRM, ERP and BI implementations.

Get in touch

Need more information? Get in touch with our sales representative in your nearest region.

Contact Us